When setting and meeting strategic objectives, it’s easy to overlook the forest for the trees. You might have the perfect business model, product, and service. But if those don’t align with your business goals, they’re of no use to you. The same goes for any plans you make. It’s easy to get caught up in the minutiae of numbers, revenue projections, and a seemingly endless list of tasks. But if you don’t have a clear picture of your goals, you won’t know if your plans are on track.
If your company is like most, you probably have a number of different goals. Perhaps you’re looking to build your email list, boost your employee engagement, or increase your sales. But even if you only have one or two business goals, you should set them up front. Otherwise, you’ll never know if you’re on the right track. Just because your goals might change over time doesn’t mean your vision for the company needs to do the same.
Define your company’s core values
When you have one or two business goals, it’s critical to satisfy your customers. But if you don’t start with the “why,” you might end up with a product that no one wants.
Your company’s core values should reflect your business goals. If your vision is to create a tech company that helps farmers market their fresh produce, then your core values might include “healthy” and “organic.”
Think about what is most important to you as a business and choose yours accordingly.
Establish your company’s vision
Your business vision is what drives your company. It’s what leads the team and sets the tone for everything that follows.
Your vision should be aspirational. Customers should see the potential of your company and the positive impact your product or service could have on the world.
Agree on your company’s mission
Your company’s mission is the reason your company exists. It should be simple, short, and easy to understand.
Your mission is what drives your company culture, leadership, and how you interact with your employees. Your mission drives your decisions, and it should reflect your core values.
If your business’s vision is to “empower people through renewable energy,” then your mission might be “to provide clean, affordable energy to people around the world.”
Your company’s mission is what drives your company culture, leadership, and how you interact with your employees. Your mission drives your decisions, and it should reflect your core values.
Determine how you’ll measure success
Success for your company doesn’t mean hitting all your business goals at once. In fact, success is achieved one goal at a time.
To determine how you’ll measure success for your company, ask yourself this question: “What will we know has been accomplished when?”